The Web Was Never Meant To Be One-Size-Fits-All
The internet gave us access to the world’s information.
Software gave us tools to get work done.
AI gave us the ability to automate.
Yet the way we experience the web has remained largely unchanged.
Every user sees the same interface.
The same workflows.
The same limitations.
For decades, we adapted ourselves to software.
Now software should adapt to us.
We Believe The Web Should Be Personal
No two people work the same way.
No two teams operate the same way.
No two businesses follow the same process.
So why should everyone experience the web the same way?
The websites and applications we use every day should be customizable to fit how we work.
The future of the web is not a single experience shared by everyone.
It is a personalized experience shaped by every user.
A world where the same website can look, behave, and function differently depending on who is using it.
Not because the website changed.
Because your workspace changed.
We Believe Every Website Should Be Extensible
The software we use every day contains enormous value.
But every tool has limitations.
Features you wish existed.
Data you wish was visible.
Actions you wish were automated.
Historically, your only options were to wait for a vendor to build what you needed or hire developers to create it.
AI changes that.
Every website can become programmable.
Every application can be extended.
Every workflow can be customized.
The future is not replacing software.
It is upgrading the software you already use.
We Believe Every User Should Be Able To Build
Creating software should not be reserved for developers.
The people closest to a problem are often the people best equipped to solve it.
AI makes this possible.
Users should be able to create their own automations.
Their own workflows.
Their own overlays.
Their own tools.
Their own agents.
Software should evolve at the speed of ideas, not release cycles.
We Believe Automation Should Live Where Work Happens
Most automation platforms live outside the applications they automate.
Most AI assistants live in separate windows.
Most workflows are disconnected from the places where work actually occurs.
We believe automation belongs directly inside the workflow.
Inside the browser.
Inside the applications you already use.
Not beside your work.
Within it.
We Believe AI Should Be A Teammate
The future is not humans versus AI.
The future is humans and AI working together.
Your AI should understand your goals.
Learn your preferences.
Assist across every application.
Operate workflows on your behalf.
And remain available wherever work happens.
Not confined to a single chat window.
Not locked to a single model.
Not tied to a single vendor.
The best AI is the AI that works where you work.
We Believe Teams Will Work Differently
The way people collaborate is changing.
Soon, projects will not be managed solely by people.
Teams will coordinate with agents.
Agents will complete tasks.
Humans will review outcomes.
Knowledge will persist across conversations, workflows, websites, and systems.
The organizations that thrive will be those that learn how to orchestrate both human intelligence and artificial intelligence together.
The Browser Needed To Evolve
The browser became the place where work happens.
But it was built to display websites.
Not customize them.
Not automate them.
Not collaborate through them.
Not orchestrate AI across them.
The browser is no longer just a window into the web.
It is becoming the operating environment for work itself.
Why Moxby Exists
Moxby exists to give every person the ability to shape the web around how they work.
To customize any website.
To extend any application.
To automate any workflow.
To collaborate with teammates and AI in the same environment.
To build a workspace that is uniquely their own.
Because the future is not a universal web experience.
The future is a personal one.
And you’ll never see the web the same way again.
